Sometimes the best ways to capture the attention of prospects are the ones most overlooked.
Today, we’re talking about the way you offer your product(s).
Spotting an offer that was put together with effort and care is pretty easy.
Category / Small Business Marketing
6 Keys to Boosting Your Profit With Sales Letters
Regardless of whether or not your product is sold online, using benefit-driven copywriting is your greatest ally in increasing revenue and improving conversions.
In today’s world, sales is a dirty word and no one likes to be sold. We’re independent creatures with our own minds and free will. The last thing we want is some schmuck in a suit telling us what to buy.
How to Get Your Emails Opened and Read Every Time
If you’ve been marketing your product or service for any amount of time, then you already know that things have changed drastically within the last 10 to 15 years.
People are now more particular and cautious about the companies with which they do business. The internet has made many things easier for marketers, while other things are much harder.
Postal junk mail has turned into electronic junk mail and it’s become increasingly difficult to capture the attention of people.
So how can you ensure that your email and direct mail campaigns will make your prospects salivate every time?