4 Keys to Improving Buffer’s Search Engine Discovery with Technical SEO

There are a few key SEO areas that if improved can lead Buffer.com (or any website) to better rankings, improved search engine visibility, more website traffic and increased conversions.

1. Website Performance - image size, file size and render blocking JavaScript and CSS are causing pages on Buffer.com to load more slowly than necessary. Losslessly compressing images using software like File Optimizer (Windows) and ImageOptim (Mac), combining files (JavaScript and CSS respectively) and inlining and deferring both JavaScript and CSS can help immensely.

2. Search Engine Indexation - make sure your website has a published XML sitemap that is also submitted to search engines. The best way to track internal links is using Event Tracking in Google Analytics. Don’t use parameters for external links. If you have duplicate content, utilize the Rel=canonical tag. When using redirects make sure they’re 301s, not 302s. Lastly, don’t use the meta keywords tag; most search engines see it as a spam signal.

3. Search Engine Visibility - whenever possible use a single domain to house your content. A Moz SEO study found that this can have a better effect on your blog rankings. Keyword research is the key to a successful organic search campaign. Invest heavily here. Once you’ve identified your target keywords, sparingly place them on pages that you want Google to rank you for.

4. Blog Search Engine Optimization - take your exhaustive keyword research and sparingly place keywords in your blog post titles. Search engine bots look at title tags first. If you’re not using category landing pages, you should be. There’s a big opportunity for targeting keywords there. Lastly, make signing up easy. Don’t make visitors click more CTAs than they have to.

Modern innovations like social media have single-handedly turned the world into a place where nearly everything is shared and little is private.

The public has direct access to our lives in the form of pictures, videos, thoughts, feelings, expertise, hopes, fears and dreams—which is both beautiful and terrifying at the same time.

For better or worse, the internet and social media have fundamentally changed what we share, how we share and who we share things with.

All this talk about sharing has me absolutely AMPED about this month’s Hot Seat because the website I chose is one of my favorite companies, ever.

This month I chose Buffer.

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5 Areas Where Localist Can Boost Sales Starting Today

Much of my seven years in marketing has been spent reviewing websites, critiquing marketing strategy and recommending improvements to clients and employers.

My first ever marketing gig was evaluating the business of a virtually unknown real estate information product. After reading my analysis, the company hired me, on the spot, to orchestrate an upcoming product launch.

I wrote their sales copy, created their content (video, audio and ebooks), wrote all emails, crafted the product offer, set pricing and helped code their landing pages.

Just seven days later …

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