Tuesday Morning is a leading closeout retailer of upscale, decorative home accessories, housewares and famous-maker gifts in the United States. Tuesday Morning has over 800 retail stores nationwide.
As a nationwide closeout retailer of upscale goods primarily targeting individuals 50+ years of age, Tuesday Morning wanted to broaden their current audience past their existing demographic and reach younger consumers. I was tasked with generating buzz about the brand, improving social interaction, increasing follower counts and growing their email subscribers.
- Developed monthly social media calendar with content aimed at Tuesday Morning’s tech savvy consumers.
- Sparked online conversations and interactions which were then taken over by their community of loyal fans.
- Promoted their Facebook profile using regular contests and monthly update themes.
- Used multi-variate and A/B split testing to measure and improve email marketing response rates.
- Tuesday morning reached their first 20,000 fans on Facebook.
- Increased their social media following 290% over the previous time period.
- Tuesday Morning’s fan growth rate was 12.8% compared to 2.9% for their closest competitor.