2. Search Engine Indexation - make sure your website has a published XML sitemap that is also submitted to search engines. The best way to track internal links is using Event Tracking in Google Analytics. Don’t use parameters for external links. If you have duplicate content, utilize the Rel=canonical tag. When using redirects make sure they’re 301s, not 302s. Lastly, don’t use the meta keywords tag; most search engines see it as a spam signal.
3. Search Engine Visibility - whenever possible use a single domain to house your content. A Moz SEO study found that this can have a better effect on your blog rankings. Keyword research is the key to a successful organic search campaign. Invest heavily here. Once you’ve identified your target keywords, sparingly place them on pages that you want Google to rank you for.
4. Blog Search Engine Optimization - take your exhaustive keyword research and sparingly place keywords in your blog post titles. Search engine bots look at title tags first. If you’re not using category landing pages, you should be. There’s a big opportunity for targeting keywords there. Lastly, make signing up easy. Don’t make visitors click more CTAs than they have to.
Modern innovations like social media have single-handedly turned the world into a place where nearly everything is shared and little is private.
The public has direct access to our lives in the form of pictures, videos, thoughts, feelings, expertise, hopes, fears and dreams—which is both beautiful and terrifying at the same time.
For better or worse, the internet and social media have fundamentally changed what we share, how we share and who we share things with.
All this talk about sharing has me absolutely AMPED about this month’s Hot Seat because the website I chose is one of my favorite companies, ever.
This month I chose Buffer.