How to Make Your Product Offer More Effective

Sometimes the best ways to capture the attention of prospects are the ones most overlooked.

Today, we’re talking about the way you offer your product(s).

Spotting an offer that was put together with real effort and care is pretty easy.

Usually, the product is of quality, it’s priced right, it’s presented well and often comes with some sort of guarantee.

A great offer has the ability to make skilled tire kickers retire their cleats, shove chronic fence sitters off their perch and move nervous Nelly’s to action.

But sometimes a standard offer isn’t enough. Which is why you must make your offer irresistable. But how?

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6 Keys to Boosting Your Profit With Sales Letters

No matter if your product is sold online or offline, benefit-driven, results laden copywriting is your greatest ally in increasing revenue and improving conversions.

In today’s world sales is a dirty word and people generally don’t like to be sold.

Over-hyped headlines, too-good-to-be-true promises and generic pitches all reek of scams, schemes and fraud.

You’d might as well go knocking on doors dressed in a cheap suit and a breifcase asking to speak with the decision maker of the household.

On the other hand, a well written and properly positioned sales letter is like knocking on doors with a big gooey desert in your hands.

You immediately capture their attention and any sales alarms that might have gone off are silenced, because the only thing they’re thinking about is dessert.

Okay, so what makes a good sales letter?

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How to Get Your Emails Opened and Read Every Time

If you’ve been marketing your product or service for any amount of time, then you already know that things have changed drastically in the last 10 to 15 years.

People are now particular and cautious about the companies with which they do business. And the internet hasn’t made things any easier for us.

Postal junk mail has turned into electronic junk mail and it’s become increasingly difficult to capture the attention of our prospects.

So how can you ensure that your email and direct mail campaigns make your prospects stand at attention and salivate every time?

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