5 Areas Where Localist Can Boost Sales Starting Today

Views and opinions expressed in this post are my own and DO NOT reflect ANY employer. 

Much of my seven years in marketing has been spent reviewing websites, critiquing marketing strategy and recommending improvements to clients and employers.

My first ever marketing gig was evaluating the business of a virtually unknown real estate information product. After reading my analysis, the company hired me, on the spot, to orchestrate an upcoming product launch.

I wrote their sales copy, created their content (video, audio and ebooks), wrote all emails, crafted the product offer, set pricing and helped code their landing pages.

Just seven days later …

Continue reading →


6 Keys to Boosting Your Profit With Sales Letters

Regardless of whether or not your product is sold online, using benefit-driven copywriting is your greatest ally in increasing revenue and improving conversions.

In today’s world, sales is a dirty word and no one likes to be sold. We’re independent creatures with our own minds and free will. The last thing we want is some schmuck in a suit telling us what to buy.

Continue reading →


How to Get Your Emails Opened and Read Every Time

If you’ve been marketing your product or service for any amount of time, then you already know that things have changed drastically within the last 10 to 15 years.

People are now more particular and cautious about the companies with which they do business. The internet has made many things easier for marketers, while other things are much harder.

Postal junk mail has turned into electronic junk mail and it’s become increasingly difficult to capture the attention of people.

So how can you ensure that your email and direct mail campaigns will make your prospects salivate every time?

Continue reading →