Collin Tate

Latest — 21 Apr 2010

How to Make Your Product Offer More Effective

Sometimes the best ways to capture the attention of prospects are the ones most overlooked. In this case, we’re talking about the offer. In our country we place a lot of value on quantity. Whether it’s a BOGO sale or value meal, more for less is part of

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6 Keys to Boosting Your Profit with Sales Letters

No matter if your product is sold online or offline, benefit-driven, reason-why, money-sucking sales copy is your greatest ally in ballooning your business revenue and improving your response. In today’s world sales is a dirty word and people generally don’t like to be sold. Flashy HTML graphics, glossy

The Common Sense Secret to Increasing Your Site's Traffic

If you’re anything like me, then you would prefer to work smarter, not harder. Your goal as an online, small business owner should be as little customer buying resistance and competition as possible. Although the good ol’ days of 1 cent Google Adwords traffic are long gone, web marketing

How to Get Your Emails Opened and Read Everytime

If you’ve been marketing your product or service for any amount of time, then you already know that the landscape of marketing has changed drastically in the last 10 to 15 years. People are now extremely particular and extra cautious about the companies with which they do business. And

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