6 Keys to Boosting Your Profit with Sales Letters

No matter if your product is sold online or offline, benefit-driven, reason-why, money-sucking sales copy is your greatest ally in ballooning your business revenue and improving your response.

In today's world sales is a dirty word and people generally don't like to be sold.

Flashy HTML graphics, glossy post cards and fancy direct mail pieces are the equivalent of a salesman dressed in a bright suit, holding a briefcase, knocking at the front door and asking to speak with the decision maker of the house.

Using this approach, you're likely to be rejected worse than a nerd asking a cheerleader to prom.

On the other hand, a well written and properly positioned sales letter is unobtrusive and won't set off the sales alarm in your prospects head. It's like sneaking in the back door to sell instead of trying to hop the barbed wire fence, sneak past the guard dogs and ring the doorbell.

To guarantee your phone rings off the hook non-stop and that your website is flooded with more traffic than you can handle.

Make sure these 6 key elements are covered in your sales letter:

• Place an attention grabbing headline at the beginning of your sales letter
• Describe your prospects exact problems and frustrations better than they can
• Tell your prospects exactly how your product uniquely solves their problem(s)
• Give your prospects excellent reasons why they should buy your product
• Furnish proof of others who have successfully used your product along with their results…and
• Provide a Titanic sized guarantee that makes purchasing your product seem like a no-brainer

If you do these things, you'll be sure not only to capture your markets attention, but increase your sales many fold.

Keep your eyes peeled for part 3 of this series where you discover how one small tweak can net your business a kings ransom.

Aces,

Collin