About
Hey, I'm Collin! If this is your first time to my digital home, welcome. This is my personal blog where I write about things that interest me, including marketing, AI, buying psychology, leadership, productivity, entrepreneurship, and ADHD.
I've spent nearly half my life studying the art and science of marketing, and share all my hard-won lessons and marketing insights gained over years of working in B2B and B2C SaaS.
Professionally
I'm currently working as a founder across multiple sites and micro-SaaS ideas that will ship soon. Sign up for updates to know when they launch. Most recently, I led organic marketing at Kit. Previously, I managed SEO for Medium, Stanley Black & Decker, Vistaprint, World Bank, and Verisign.
You can sum up my entire marketing ethos with:
A gifted product is mightier than a gifted pen. -Rosser Reeves
Meaning that the magic is in the product, not its marketing or advertising. The way you promote product doesn’t create a product advantage. It can only convey it. No matter how skillful you are, you can't invent a product advantage that isn't there.
Personally
I'm a passionate, heart-on-my-sleeve kind of guy. I'm not afraid to take a stand or have a dissenting opinion and don't run from conflict.
Empathy and integrity are non-negotiables for me. My entire ethos is built around them. I do right by people even when it comes at a cost to me, and I always put myself in the customer's shoes before releasing a new product or feature.
Some people are born creative. Others are gifted with technical ability. I grew up thinking I was neither, but it turns out, I'm both. I feel just as at home creative writing or making beats as I do digging into Python, JavaScript and CSS.
Creating content that helps people save time, earn money, or boost productivity brings me genuine joy. If that vibes with you, dope. If it doesn't, also dope. I love people who know what they like, and dislike, even if it's not me.
One of my favorite quotes is from superstar salesman Zig Ziglar:
You can have everything in life you want if you will just help enough other people get what they want.
I believe that with all my heart and fight hard to embody this thinking in my life and my work. If that sounds like your kind of vibe, you might like these resources:
The Secret of Selling Anything - Harry Browne
Find Your Weirdos - &Yet / Sarah Avenir
Stand The F*ck Out - Louis Grenier
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