How to Make Your Product Offer More Effective

Sometimes the best ways to capture the attention of prospects are the ones most overlooked.

In this case, we're talking about the offer.

In our country we place a lot of value on quantity. Whether it's a BOGO sale or value meal, more for less is part of the American way.

By piling good, free products on top of your original offer, you can bring tremendous value to your customer before they ever purchase from you. Using this simple technique does most of the heavy sales lifting for you and allows you to focus on more important things.

What do I mean?

Take infomercials for example. While they are often cheesier than a pot of fondue, they're highly effective at moving people to take action. During good infomercials, benefits are heavily sold, stunning testimonials are provided, and tremendous value is tacked on to the product offering by including multiple free items.

Here are 3 proven ways to consistently breakthrough prospect buying resistance:

• Offer your product on a in-home RISK FREE basis, and allow your prospect to return your product within 30 days for a full hassle free refund if they're not satisfied
• Offer a hybrid "double-your-money-back, risk-free-guarantee"
• Inform your prospects that the valuable freebies which accompany your product are theirs to keep even if they request a refund

I realize that some of these techniques may already be familiar to you or may sound effective only in theory.

However, the point is that regardless of whether your campaign is an email campaign or direct mail campaign, these results-getting techniques work work smashingly well time and again.

By testing your offer in these or in a similar manner, you will not only notice that your sales increase many fold, but that your refund/return rates drastically decrease.

Aces,

Collin